PPC (Pay Per Click), also known as paid search marketing, is a form of online advertising where you only pay for each time a user clicks on an advert that takes you through to your site.
As PPC marketing is all about getting in front of your customers during their purchase phase and research, one advantage to PPC advertising is the ability to reach top of the first page in a matter of hours not months, through a combination of search relevance, campaign build and the amount you are willing to pay.
Our expert PPC team is well versed in building campaigns in accordance with the correct structure to receive the maximum quality score and ultimately cheaper bids for our clients. Over the years we’ve successfully managed large branding corporate PPC projects but also many high volume and complex ecommerce PPC projects too focusing on driving down the cost per acquisition per unit.
SEO is a long term strategy and it can often take a long time to see real results for your business, as a result many business find during this period that running a pay per click advertising campaign simultaneously can help bridge the gap and ensure business continues as usual. That being said a pay per click campaign is not primarily a band-aid for SEO, many business models actually suit a PPC strategy to a long term SEO strategy, while most benefit from having both running simultaneously throughout.
Feel free to give us a call anytime to discuss your requirements and one of our highly trained Google partnered professionals will advise you on the best PPC strategy moving forward tailored specifically for your business.
We are a team of data-driven whizzes who have a purely customer goal-oriented approach to PPC.